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Jackie Fetter

  • About
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Understanding What Keeps Us Out of the Conversation on Water Conservation and Policy

January 22, 2025

Have you ever wondered why many people shy away from topics like water conservation or policies shaping our natural environment? My research has revealed something hopeful: people want to care but often feel disconnected or overwhelmed. That’s great news because it means we can change the conversation—and invite more of us to the table.

Image from Graduate Student Showcase 2024 where this research was presented and awarded Top Scholar/Researcher.

With this in mind, I’ve explored what holds people back and, more importantly, how we can inspire greater participation.

Making Conservation Accessible

At first, I kept hearing similar stories. The water conservation and policy materials often felt too technical or distant for everyday people to understand. Does that sound familiar? You’re not alone.

The good news is that recognizing this helped me reframe my study to find solutions. I began focusing on ways to make conservation and policy resources more approachable and relevant and tuned in to the real daily challenges people face. When we make information simple, engaging, and relatable, we turn confusion into understanding—and understanding into action. 

Realizing the Power of Connection

During my research, I discovered something truly eye-opening. Many people saw water issues as "someone else's problem"—something happening far away, in drought-prone places or developing countries. But we know water is essential to every community, every family, and every individual. By reframing the story to connect conservation to local well-being, I could show people how their actions matter right in their own backyard.

And guess what? Once people saw how it impacted their lives and their community, they were far more motivated to get involved. That’s a powerful shift.

From Apathy to Empowerment

Another surprising insight came when participants opened up about feeling powerless. It wasn’t that they didn’t care—it was that water policies felt too complex, too far removed, and too impossible to influence.

But here’s the hopeful part. These feelings of disempowerment aren’t barriers we can’t overcome. By focusing on clear, actionable steps and empowering people with tools that bring change within their grasp, we can remind everyone that their voice and actions genuinely do count.

Looking Ahead

This research has taught me a beautiful lesson about the human spirit. When we feel heard, when information speaks to us with clarity and empathy, and when our actions feel impactful, we’re moved to stand up and participate.

These insights have already inspired tools and educational campaigns to foster greater engagement in water conservation and policy—and I believe they can inspire so much more. Whether you’re creating resources for sustainability, building community campaigns, or just looking to help your neighbors engage, we all have the power to make change more welcoming and accessible.

This fall, I was deeply honored to receive a Scholarly/Research-Based Top Scholar Scholarship Award from Colorado State University’s Liberal Arts College Graduate Student Showcase. This recognition reminds me of the importance of bridging disciplines, breaking down walls, and finding common ground.

This work begins with all of us. Together, through small reframes and inclusive conversations, we can light a spark—welcoming everyone into the movement toward a brighter, more sustainable future.

In Civic Engagement, Environmental Sociology, Water Education Tags Water, water policy, water security, civic engagement, social movement, Environmental Sociology

Protecting Our Water Sources

February 11, 2023

Water protection is an important issue that can only be addressed through civic engagement and water conversations. It's our shared responsibility to ensure the health of our planet and its inhabitants, which is why it's so amazing that people from all walks of life are coming together to have meaningful conversations and take action when it comes to protecting our precious water resources. 

But finding ways to engage in this conversation doesn't have to be totally dull! There are plenty of fun and creative ways we can get involved while having a good time. From hosting bipartisan workshops in your community, organizing playful activities like nature hikes or beach cleanups, or even just raising awareness over a cookout with friends – there are endless opportunities to get involved while having fun at the same time. 

The best part is that we can all come together to make a difference and create real change when it comes to water protection. Working side-by-side, we can learn from each other and encourage meaningful dialogue while having a good time. Let's use our shared appreciation for water around us as an impetus to get involved in efforts to protect our water resources! 

This article was written with the goal of raising awareness about water protection and civic engagement. This will inspire more people to join the conversation and take action toward a healthier future for our planet.

In Water Protection Tags water, water protection, rivers, lakes, streams, civic engagement, bipartisan, water crisis, working together, water resources, water security

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